integrated marketing solutions

copywriting and editing

I am committed to helping clients develop strong copy for their vision. I help them craft compelling narratives that drive impact.

• Grants and proposals

• Websites and social media

• Collateral materials

• Annual reports

strategic communications

I can assist you in developing your internal and external communications to better engage your audiences and deliver your message.

This includes developing annual communications work plans, public relations, crisis communications, and positioning statements.

I help scholars and researchers disseminate their ideas for the public.

Together, I help translate complex concepts into graphics, toolkits, social media messaging, collateral, and scripts. I can also provide guidance on promoting research findings, ensuring that audiences and media get your messages.

research dissemination

brand development & management

I take an integrated approach to branding, specializing in strategy, visual development, messaging, and rollout. I can assist in crafting your brand story and enhancing your overall communication strategies effectively.

• Visual brand development

• Brand story

• Comprehensive rollout planning

selected projects

reimagining a 70-year-old institution

I led the organization through a comprehensive visual brand rollout in collaboration with the award-winning Rivers Agency on design. Transforming the aging brand into a modern astronomy and science education brand included: public relations, copywriting and editing, and brand training guide development.

research dissemination

This youth-founded, youth-led organization was growing from their previous brand and needed a complete rebrand. I led a team of high school students through a comprehensive rebrand and managed the project to include: graphic design of the logo, visual identity development, public relations rollout, and brand training.

balancing a new vision

Working in collaboration with Kompleks Creative agency, we activated the skeleton of an old brand to bring forth a new design for Youth Mentoring Collaborative. Included: complete name rebrand, public relations, style guide development, brand training.

growing up

I worked with the client and musician to develop the visual branding and communication strategy to promote their event. Work included: graphic design, copywriting, media planning, and public relations.

brand & event promotion

Gray, D. L., Ali, J., Allah, K., & Swinton, M. (2024). B&B Blitz: Using practical belonging insights to structure youth-led initiatives in schools and communities. Durham, NC: Black and Belonging.

About this project: A playbook for decision-makers in youth-serving institutions to disrupt racialized and generational power dynamics within their working relationships with Black and brown young people using practical belonging insights directly generated from Youth Participatory Action Research (YPAR). I provided research support and co-authored the community resource, followed by consultation with the PI on dissemination and marketing.